Stop Being Forgettable: The Secret to Lasting Impact with Jefrë

The story will keep you there. This Mick Unplugged episode features JEFRË, a Public Artist and Creative Director. He explores how pivotal life experiences and a singular vision shaped his career, leading him to create monumental public art around the globe. Discover JEFRË’s journey from urban designer to iconic artist. WHAT YOU'LL LEARN - JEFRË's journey after a 35-year-old heart attack - How to become a brand-collaborating artist - The significance behind "Victor" in the Philippines - Why brands seek creative leaders like JEFRË - Developing art from community insights QUOTES THAT HIT "The story will keep you there." - JEFRË "I'm getting cities and nations together to create icons or moments that they can identify with their own culture." - JEFRË "The key is, is really engineering. That's where it is." - JEFRË CHAPTERS 00:00 Mick Unplugged Introduction 02:30 JEFRË on legacy and creation 06:51 JEFRË's Filipino-American origin story 09:42 Heart attack, career change to artist 13:47 JEFRË's process for designing art 20:06 JEFRË on personal connections 24:43 Branding and entrepreneurship with JEFRË 31:54 New projects and Shark Art QUESTIONS THIS EPISODE ANSWERS Q: What motivated JEFRË to become an artist after a career in urban design? A: JEFRË’s near-death experience from a heart attack at 35 prompted him to pursue creating impactful art immediately, shifting from long-term urban planning projects to direct artistic creation. Q: How does JEFRË ensure his monumental public artworks resonate with communities?

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Uploaded Jun 14, 2026

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