You’re Solving the Wrong Problem: Scaling Genius with Jason Wild

Jason Wild is a globally recognized innovation strategist and co-author of the groundbreaking book “Genius at Scale: How Great Leaders Drive Innovation,” written alongside Dr. Linda A. Hill of Harvard Business School and Emily Tedards. A former child actor turned business leader, Jason has shaped innovation strategy for some of the world’s most iconic brands—including Microsoft, Salesforce, and IBM—while advising CEOs across six continents. As the former Global Vice President of CEO Co-Innovation and Customer Engagement at Microsoft, Jason brings a rare blend of practitioner experience and thought leadership to the art and science of scaling breakthrough ideas. Takeaways: Stop Falling in Love with Ideas and Start Falling in Love with Problems: Most companies pour millions into brainstorming and ideation—and then wonder why nothing actually changes. Jason nails it: innovation isn’t about getting to the top of the mountain, it’s about making it back down alive. More initiatives die in execution than in conception. The Waldorf Astoria didn’t have a slow elevator problem—they had a boring wait problem. An intern with a mirror solved what a million-dollar algorithm couldn’t. Leaders, stop rewarding ideas and start rewarding impact. Pick the right problem and the solution will follow. Innovation Is a Social Process—You Can’t Mandate It, Delegate It, or Dictate It: Jason has spent 25 years in tech and he’ll tell you straight: it’s more about people than technology.

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Uploaded Jun 14, 2026

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