Mark Pincus: How to Build Billion-Dollar Products
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Nick Test
@nick-test
Mark Pincus, founder of Zynga and author of the newly released Life at the Speed of Play (HarperCollins, foreword by Reid Hoffman), joins Sourcery to break down the framework he’s used over the past three decades to build hit products. Pincus took games like FarmVille and Words With Friends to more than 1 billion users in 4 years and a $12.7B exit, and was an early investor in Facebook, Twitter, and Polymarket. This conversation is a tactical playbook for builders and the investors backing them.
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